FOR the first time in the compact segment, the features and qualities so typical of a BMW X model will be available through a premium vehicle.

The BMW X1 is entering the market with the assignment to offer the Sheer Driving Pleasure so characteristic of BMW, with a new standard of quality in this segment. The BMW X1 stands for versatility, sporting performance and supreme agility in an urban environment – and beyond.

In its style and appearance, the BMW X1 is the epitome of self-confident elegance, sophisticated function, and stylish, modern character.

With its superior drive train technology also comprising BMW’s intelligent xDrive, all-wheel drive system, as well as its both modern and variable interiors, the BMW X1 offers ideal qualities for truly versatile mobility, ensuring a genuine driving experience.

The elevated seating position and the driver-oriented design of the cockpit enhance the emotional driving experience.

Sophisticated materials, strikingly contoured surfaces and BMW iDrive fitted in conjunction with one of the optional navigation systems accentuate the premium character of the BMW X1 right from the start.
At the rear, the spacious compartment offers three full-sized seats. Folding down the rear-seat backrest, spliting into three sections, enables the luggage compartment capacity to be increased from 420 litres to 1,350 litres.

A wide range of open storage boxes, trays and cup holders on the centre console, as well as large open-door compartments with integrated holders for bottles underlining the BMW X1 ‘s functional character, while the optional panorama glass roof ensures an even more generous feeling of space.

Benefiting from BMW EfficientDynamics, it also offers the most favourable balance of performance and fuel economy within the segment of BMW X models.

Features such as optimised aerodynamics, tyres with low-roll resistance, intelligent lightweight engineering, the final drive with optimised warm-up behaviour as well as ancillary units operating and controlled on demand, such as the electrical fuel pump and detachable a/c compressor.

Last, but definitely not least, all variants of the BMW X1 fulfils the EU5 emission standard. The BMW X1 is the first premium vehicle of its kind in the compact segment. In a unique manner, the concept of the BMW X1 combines the many requirements made for a modern compact car in terms of superior function with the benefits of outstanding quality and the pleasure of an emotional driving experience.

“The introduction of the BMW X1 symbolises yet another breakthrough in the market segment. I believe the BMW X1 will definitely offer a unique driving experience in the compact class and will deliver that Sheer Driving Pleasure distinctive of a BMW brand,” said Roger Fletcher, the General Manager of QAF Auto Sdn Bhd (BMW Importer).

`We have already received numerous inquiries on the latest X series models by several interested individuals. The outlook seems quite promising and we believe that this entirely new segment will fit certain individuals who aspire for a more urban and adventurous way of life,” he added.

The first few units are expected to be delivered to the BMW showroom by January next year. The BMW X1 is built at BMW Plant Leipzig, where the new X model is produced on the same line as the three-door Sedan, the Coupe and the Convertible versions of the BMW 1 Series.

This ultra-modern plant, which also builds the BMW 3 Series Sedan, stands out in particular through superior flexibility, innovative methods of quality assurance and environmentally friendly production technologies. For more information on the latest model, call 2453377 ext 604/605.

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