KNOWLEDGE and expertise are two basic necessities believed to be crucial in ensuring excellent customer service, especially in the era of globalisation and rapid ICT development.

Great importance is given to the maintenance of excellent service as it reflects positive outcomes in the efforts towards national development and advancement.

“It is hoped that the public services will assist the government in planning and visionary improvements by ensuring quality customer service,” said Awg Sa Bali bin Abbas, Permanent Secretary at the Prime Minister’s Office, yesterday during the closing ceremony of the 7th Development Programme for Government Middle Management Officers.

The Permanent Secretary said, “Public services, whose role is to cater to public needs, must at all times, render a customer friendly entity.

“And to guarantee relevance towards current needs, public services must portray a positive image by preparing value-added products and services.

“Value-added products and services are the results of increased knowledge and skills, pure work ethics and commitment.

“1 believe there has been numerous efforts and initiatives introduced by the public services. However, it requires their full commitment to fulfil the goals of these initiatives and let them not just remain as slogans and empty promises for the people,” emphasised the Permanent Secretary.

The 10-week programme was hoped to provide an opportunity for its participants, who are directly involved in the duties and responsibilities of their agencies, to share their skills in improving and solving public service issues.

Twenty-nine senior officers were presented with certificates for their full commitment throughout the course, based on an assessment carried out on the highest scores.

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