HANOI, Feb 26 (NNN-Bernama):The hospitality industry is to launch a promotion campaign in Thailand, Singapore and Malaysia from Feb 28 to March 6, Vietnam News Agency (VNA) reported, citing the Vietnam National Administration of Tourism (VNAT).

The move will focus on Hanoi’s image with its millennium culture, covering sites of tourist interests that range from natural heritages to traditional crafts villages.

Hanoi City tours are expected to satisfy foreign tourists with the ancient city’s rich folk arts and food specialties, according to VNA.

The campaign is co-sponsored by VNAT, Vietnam Airlines, Vietnamese embassies in the three countries and national tourist administrations with the participation of over 20 leading travel agents from Vietnam.

Last year, Thailand, Singapore and Malaysia led in terms of the number of visitors to Vietnam.

The campaign is part of a national orientation themed ASEAN-10 member countries-a destination launched by VNAT to meet its yearly target of 4.2 million foreign arrivals or an increase of 10.52 percent year on year.

The Association of Southeast Asian Nations (Asean) members are Brunei, Cambodia, Laos, Indonesia, Myanmar and the Philippines apart from Malaysia, Thailand, Singapore and Vietnam.

-NNN-BERNAMA

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