NEW YORK, March 18 (NNN-Bernama) — Internet search engine giant Google has teamed with Intel and Sony to develop Google TV, a platform for bringing the web into the living room via televisions and set-top boxes, Press trust of India (PTI) cited The New York Times as saying here.

The Google TV project has been underway for several months and is based on its software Android, which is available in some smartphones, the media report said.

The effort would help Google and Intel to extend their dominance of computing to television, an arena where they have little sway.

For Sony, which has struggled to retain a pricing and technological advantage in the competitive TV hardware market, the partnership is an effort to get a leg up on competitors, it added.

Spokesmen for Google, Intel and Logitech declined to comment, while a Sony spokesman said he was not familiar with the project, the daily said.

– NNN-BERNAMA

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