Luxury of business class at incredible low fares
KUALA LUMPUR, 5 April 2010 – AirAsia X revealed another enhancement in its services today with the introduction of new comfortable ‘flatbed Premium seats’, giving the ‘AirAsia flying experience’ a new meaning and elevating the brand to a higher level. The new improvement is set to distinguish the world’s most successful low-cost long-haul airline as a distinctive leader in the market, further bolstering the brand as the advocates of innovation and excellence.
AirAsia X is proudly the first low-cost carrier in the world to introduce flatbed seats. The flatbed seats are standard business class specifications of 20” width, 60” pitch and stretches out to 77” in full recline position. The seats feature universal power sockets, adjustable headrests and built-in personal utilities such as tray table, drink holder, reading light and privacy screen.
Premium seat guests will get to enjoy the following premium complimentary product and services: Pick A Seat, Priority Check-in, Priority Boarding, Priority Baggage, Baggage Allowance, Combo Meal and Comfort Kit.*
AirAsia X CEO, Azran Osman-Rani said, “After reviewing all the feedback that we received from guests on our services, the need for better and comfortable seats tops the list. As frequent flyers ourselves, we understand the great need for comfort especially for long-haul flights. We are happy to tell our guests that their wishes are granted. We thank our guests for the feedbacks and they will definitely enjoy the new level of comfort on our flights from now on.”
“Both business and leisure travellers can now treat themselves to the luxury and comfort of our new premium seats and still enjoy great savings. We concede that the old seats were neither suitable nor comfortable for long-haul flights. But true to AirAsia tradition, we change and adapt. We are always on our toes to seek for constant improvements, providing the best products and services to our guests,” Azran said.
AirAsia X has revamped its economy class seats with new ergonomical, reclineable seats at 31” pitch equipped with comfortable adjustable headrests. The airline also decided to move away from traditional black leather and opt for a mix of red and grey, which contributes to brighter cabin ambience.
AirAsia X is currently upgrading its whole fleet with the new seats in stages for all long-haul flights to Melbourne, Gold Coast, Perth, Taipei, Hangzhou, Tianjin, Chengdu, London, Mumbai and New Delhi. The refurbishment process is expected to be completed by June 2010. Until all aircraft are fully furnished with the new seats, the term ‘flatbed’ will appear next to the flight information during booking process, to inform guests that premium seats are available on the particular flight.
The refurbishment will allow AirAsia X’s A330 to have a seat configuration of 12 flatbed premium seats (28 currently) and 365 economy seats (355 currently). The new configuration for the airline’s A340 is 18 flatbed seats (30 currently) and 309 economy seats (256 currently).
Premium seats are available online at www.airasia.com
*Premium Complimentary Product and Services
| Pick A Seat | Complimentary Premium Seats assignment |
| Priority check-in | Speed ahead with the Premium check-in lane |
| Priority boarding | Board ahead of others |
| Priority baggage | Get baggage first upon disembarkation |
| Baggage allowance | Complimentary checked baggage allowance (15 kg) |
| Combo meal | Enjoy a delicious meal and refreshing drink, minus the charges |
| Comfort kit | Get comfortable with a pillow and blanket |
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